I think there is a lot of truth to this. The union of conservative politics and conservative Christianity has created a brand. A very strong brand that is associated with denying women access to health care, and reproductive choices. A brand associated with the Duggars and the Quiverfull movement – aimed at trading away agency and free thought for obedience and servitude. Conservative Christianity is tied tightly to the battle against gay rights. A battle that is losing the cultural war with each passing year. A battle with young casualties for gay youth growing up in caustic religious environments. In Rick Santorum the religious right has a champion who is bold enough to publicly attack pornography and pre-marital sex. This union of church and state – this theocratic movement – has a very strong brand with a very simple message: A return to a time where women were second class citizens, homosexuality was hidden or “treated”, and religion enjoyed unelected power.
That brand is costing believers. It is a trade, as the dominionist army gives up their goal of “saving souls” for Jesus in return for taking from Caesar what is Caesar’s.
So to the religious right I ask: Is it worth it?