In a request for support, MoveOn.org notes that this ad tests especially well. It isn’t hard to see why. I can see this becoming a viral meme. Youtube videos where mothers, father, brothers, sisters, sons, daughters, grandparents, and significant others add their voice to the cry of “No, you can’t have the ones I love for your war”.
There are children still working there way up through school, who will one day be memories that evoke a choking, painful sense of loss.
The calm yet fierce defiance of Alex’s mother has a familiar feel to it. This is our will to protect the ones we love from senseless bloodshed.