Johnson & Johnson Sues the Red Cross

This is beyond disgusting. Johnson & Johnson (contact) is suing the American Red Cross over their use of the Red Cross trademark (slashdot):

Swampash sends us a story that even this community may find hard to believe. Johnson & Johnson, the health-products giant that uses a red cross as its trademark, is suing the American Red Cross, demanding the charity halt its use of the red cross symbol on products it sells to the public. It seems J&J began using the trademark in 1887, 6 years after the Red Cross was formed, but 13 years before the charitable organization was chartered by Congress. Lately the ARC has begun licensing the symbol to third parties to use on fund-raising products such as home emergency kits.

This drew a heated reaction from the Red Cross:

“For a multibillion-dollar drug company to claim that the Red Cross violated a criminal statute … simply so that J&J can make more money, is obscene,” said Mark Everson, the Red Cross president.

J&J contends the Red Cross is doing this for commercial purposes. Looks like it’s more of a fundraising effort:

The Red Cross said that many of the products in question were part of health and safety kits, and that profits from the sales — totaling less than $10 million (€7.25 million) — went to boost Red Cross disaster-response efforts.

Johnson and Johnson is completely in the wrong here. They need to step down.

UPDATE:   Apparently all parties involved are just incredibly obsessed with trademarks(Otto).

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3 Responses

  1. Wow, just wow. Mind you the ARC is not a choir of angels either, but still…

  2. Jonhnson and johnson is not going to step down. they are very hard to be convinced

  3. True Rafael. ARC does have their own issues. This is till a “holy crap” kind of move for them.

    fitness, It’s tough to get the larger corporations to admit they are wrong, but if they face enough negative pr, they’ll do so. For them its just a business decision.

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